Marketing & Communications Manager

Detroit, mi, United States of America

Marketing & Communications Manager

Classification:       Exempt

Reports to:             Chief Operating Officer

Pay Range             $62k-70K

About Us

The Yunion is a faith-centered 501c3 non-profit organization that serves youth and families in Metro Detroit. Our mission is to counter negative cultural influences that misdirect the lives of youth by raising awareness and strengthening families through innovative prevention programming, education, parental engagement, mentoring and

counseling. We strive to offer holistic services with a wraparound approach to meet the needs of our community.

Why Join The Yunion?

At The Yunion, our team is made up of compassionate professionals committed to transforming lives. We believe love is the answer to the challenges we face, and we foster a warm, family-like environment where every role makes an impact. If you're looking for a meaningful career with purpose, come join our dynamic team!

Employee Benefits

• Robust onboarding and orientation program to ensure successful integration into our team and mission
• Medical, dental, and vision coverage
• Generous paid time off including vacation, holidays, mental health days, personal days, and parental leave.
• Comprehensive employee health & wellness plans
• Flexible work schedules to support work-life balance
• 401(k) retirement plan
• Paid professional development opportunities

Summary/Objective:

The Marketing Manager at The Yunion is responsible for expanding the organization’s brand presence through strategic relationship building, innovative marketing campaigns, and alignment with community outreach initiatives. This role requires a dynamic, creative leader who can coordinate with The Yunion’s  Director of Innovation and Strategy and the Community Outreach Coordinator to ensure that all external communication and marketing efforts reflect and promote the mission, vision, and goals of The Yunion. The Marketing Manager will play a key role in enhancing public awareness, increasing engagement, and driving participation in the organization’s programs and services.

Essential Functions:

Brand Expansion and Marketing Strategy

• Develop and implement marketing strategies that expand The Yunion’s brand visibility locally and nationally.
• Build and sustain relationships with media outlets, influencers, local businesses, funders, and community organizations to promote The Yunion’s work and impact.
• Collaborate with leadership and program directors to ensure consistent messaging across platforms.
• Pursue sponsorships and partnerships that align with The Yunion’s mission. 

Digital Campaigns and Content Creation

• Create and manage campaigns across digital, print, and social media channels to highlight programs, success stories, and funding needs.
• Partner with the webmaster to keep The Yunion’s website engaging and current.
• Develop content for email, social media, and newsletters, focusing on storytelling and community engagement.
• Track and analyze metrics to adjust and optimize strategies.

Community Outreach Alignment

• Coordinate with the Community Outreach Coordinator to promote events and gather community feedback.
• Execute marketing strategies that maximize event visibility and attendance.
• Collaborate on community surveys, feedback loops, and initiatives to integrate community voices into the brand's narrative.

Event and Public Relations Support

• Lead the marketing and promotion efforts for The Yunion’s events, such as fundraisers, community workshops, and youth development programs, ensuring materials and messaging align with The Yunion’s brand.
• Act as the main contact for media inquiries, draft press releases, and cultivate media relationships.
• Attend and represent The Yunion at key community and industry events, acting as a brand ambassador.
• Draft press releases, media advisories, and statements as needed.
• Build and nurture relationships with journalists and bloggers to secure coverage in relevant publications.

Donor Relations and Funding Outreach

• Develop and execute strategic outreach initiatives to build long-term donor relationships, including donor appreciation events, recognition programs, and personalized communication.
• Design and implement fundraising and donor communication campaigns that highlight the impact of donor contributions, promoting Giving Tuesday, year-end appeals, and other opportunities for support.
• Collaborate with program directors to prepare reports and other assets that showcase program results and the impact of donor contributions.

Content Creation and Design

• Oversee the production of marketing materials that reflect The Yunion’s brand identity and resonate with its communities.
• Manage design and content creation to produce culturally relevant and high-quality collateral.

Required Education and Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• 3-5 years of experience in marketing, communications, or a similar role, ideally within the nonprofit or community-focused sector.
• Demonstrated success in building brand awareness and managing multichannel marketing campaigns (digital, social, print).
• Experience developing content for email marketing, newsletters, and social media.
• Collaboration experience with teams or external partners, including media and community organizations.
• Strong understanding of social media platforms, content strategy, and digital advertising.
• Excellent written and verbal communication skills to produce clear, engaging, and consistent messaging.
• Proven ability to analyze marketing metrics and adjust strategies to improve reach and engagement.

Work Environment

This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copiers, filing cabinets and fax machines.

Physical Demands

This is a primarily sedentary role; however, there will be lifting of files, opening of filing cabinets and frequent bending or standing.

Expected Hours of Work

Standard working hours are Monday through Friday from 8:00 a.m. to 5:00 p.m. with a one hour unpaid lunch hour. Schedules may vary based on company needs and some late evenings and weekend hours are required.

Travel

Local, regional, and occasional national travel is required for this position.

EEO Statement

The Yunion provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with all applicable federal, state, and local laws governing non-discrimination in employment.